Generational Intelligence
BABY BOOMERS
1946 – 1964 | 61 – 79 YEARS OLD
"Built on experience, driven by results. They don't want the newest thing; they want the thing that actually works."
Core Motivations
LEGACY
Protecting what has been built for the next generation.
STABILITY
Mastering digital tools without losing traditional authority.
Communication Guardrails
- Substance Over Hype: Avoid aggressive "instant success" language.
- Facts & Proof: Lead with case studies and verifiable data.