SILENT
GEN
1928 – 1945 | 80 – 97 YEARS OLD
Core Motivators
Protecting assets and preserving family stability.
Value of experience and historical perspective.
Legacy Lab
Refine communication to be respectful and clear.
BABY
BOOMERS
1946 – 1964 | 61 – 79 YEARS OLD
Core Motivators
Mastering tools while protecting authority.
Proven track records over trendy promises.
The Strategy Room
Audit investment ideas for risk-averse growth.
GEN X
1965 – 1980 | 45 – 60 YEARS OLD
Core Motivators
Cut the noise. Respect their time.
Drawn to specs and data, not hype.
Control Center
Strip the marketing jargon instantly.
MILLENNIALS
1981 – 1996 | 29 – 44 YEARS OLD
Core Motivators
Buying into the movement, not just the product.
Authenticity and narrative over corporate polish.
Connection Lab
Humanize corporate speech for authentic vibes.
GEN Z
1997 – 2012 | 13 – 28 YEARS OLD
Core Motivators
Speed, visuals, and total raw honesty.
Building their own lanes on their own terms.
Vibe Check
Translate jargon to authentic Gen Z slang.
GEN ALPHA
2013 – PRESENT | 0 – 12 YEARS OLD
Core Motivators
Learning is interactive, gamified, and visual.
Technology is an extension of their creativity.
Future Lab
Explain complex topics using gaming metaphors.
SECURE YOUR
LEGACY
Own the digital world's most trusted source. We manage the strategy, verify notability, and execute your professional Wikipedia positioning.
The Criteria
- Significant independent sources.
- Industry or cultural contribution.
- Neutral, encyclopedic positioning.
Standard Entry
Everything needed to move from unverified to globally cited.