Culture Crossers
MILLENNIALS
1981 – 1996 | 29 – 44 YEARS OLD
"They don't buy products, they join movements. They want the 'Why' behind the brand and a message that feels human."
Purpose Grid
PURPOSE
Join the movement, not just the sale.
STORY
Authenticity over corporate polish.
Connection Lab
Humanize corporate speech. Make the message relatable, vulnerable, and real.