SILENT GEN
1928 – 1945 | Wisdom & Legacy
Core Energy
Respect, security, and family legacy. They value the handshake and the proven track record.
Legacy Lab
Rewrite copy to be respectful and clear.
BABY BOOMERS
1946 – 1964 | Proof & Growth
Core Energy
Stability and growth. They don't want the newest thing; they want the thing that actually works.
Strategy Room
Audit business ideas for Boomer-level risk.
GEN X
1965 – 1980 | Independent Force
Core Energy
Efficiency and self-reliance. Respect their time—no fluff, just specs and results.
Control Center
Cut the marketing jargon instantly.
MILLENNIALS
1981 – 1996 | Culture Crossers
Core Energy
Purpose and connection. They buy into stories and values, not just transactions.
Connection Lab
Humanize corporate speech for authentic vibes.
GEN Z
1997 – 2012 | Culture Shifters
Core Energy
Speed, visual flow, and total authenticity. Every post is a movement.
Vibe Check
Translate jargon to authentic Gen Z slang.
GEN ALPHA
2013 – Present | Future Creators
Core Energy
Pure imagination and AI natives. They learn through interactivity and play.
Future Lab
Explain complex topics using gaming metaphors.