Independent Force
GEN X
1965 – 1980 | 45 – 60 YEARS OLD
"The latchkey generation. Self-reliant, skeptical of everything, and brutally efficient. Give them the specs, not the feelings."
Efficiency Protocol
EFFICIENCY
Cut the noise. Respect their time.
SKEPTICISM
Specs and data over hype.
Control Center
Strip marketing jargon and adjectives. Get to the value instantly.