Target Audience Profile
BABY BOOMERS
1946 – 1964 | 61 – 79 YEARS OLD (2025)
Life Stage
Active builders, leaders, and reinventors.
Core Motivations
Relevance
Growth
Freedom
Legacy
- Stay relevant in a digital-first world.
- Protect financial freedom and maintain stability.
- Work with dependable partners — not hype or self-titled gurus.
Core Challenges
Overload from constant tech shifts and marketing changes.
Adapting traditional business models for the digital space.
Communication Style
Substance Over Hype
They want straight talk that respects their experience.
Facts & Proof
Credibility wins. They ignore trends until they see results.
Warm, Honest, Knowledgeable
Anchors
Reliability
Structure
Respect
The Strategy Room
Brand Positioning
Respect,
Consistency,
Proof.
Show outcomes, not buzzwords. Lead with respect for what they’ve already built.
"Experience Meets Evolution."